Overview
Every product you buy, every brand you trust, and every message that moves you was shaped by a marketer. At Heritage Christian University, the Bachelor of Business Administration in Marketing prepares you to be the person behind those decisions.
This programme is for students who are curious about people, passionate about ideas, and eager to understand what drives human behaviour in the marketplace. You will learn how to attract customers, build lasting relationships with them, and create value that benefits individuals, organisations, and society as a whole. Whether you are drawn to advertising, brand strategy, digital marketing, or entrepreneurship, this programme gives you the tools to make your mark.
You will learn through hands-on practical sessions, real-world case studies, and field experience that bridges the gap between theory and application. Mandatory entrepreneurship and ethics training through Heritage Christian University’s Centre for Entrepreneurship, Philanthropy and Ethics equips you to work within organisations and, at the same time, learn to build your own. A compulsory internship places you inside a real business environment before you graduate, giving you the kind of practical experience that sets you apart in the job market.
Throughout the programme, Heritage Christian University’s five core values shape the way you learn and the kind of professional you become. Conviction calls you to market with honesty and moral clarity. Character builds the trustworthiness that brands and clients depend on. Creativity is the engine of great marketing, and this programme gives it room to grow. Compassion grounds your practice in a genuine understanding of the people you serve. Community reminds you that marketing done well creates value not just for shareholders but for the wider world around you.
You will graduate globally competitive, technologically literate, and ready to advance to a Master’s degree, MPhil, or PhD. More than that, you will graduate with a clear sense of purpose and the confidence to pursue it.
Learning Outcomes, and Top Career Opportunites for Bachelor of Business Administration in Marketing
Learning Outcomes:
Marketing Theory and Practice: Consumer behaviour, brand management, and the strategy behind what makes marketing work.
Customer and Relationship Focus: Identify, anticipate, and satisfy customer needs through services, retail, and relationship marketing.
Digital and Global Competence: International marketing, e-business, social media , and navigating a constantly evolving landscape.
Research and Analytical Thinking: Gather and interpret data to make informed, evidence based marketing decisions.
Entrepreneurial and Ethical Leadership: Drive innovation, start businesses, and lead with integrity in every marketing role you hold.
Here are the top 5 career opportunities for graduate:
Marketing Manager: Lead brand strategy, campaigns, and revenue growth across any industry.
Brand Manager: Shape how the world sees a product, from positioning to Customer experience.
Market Research Analyst: Turn customer and computer data into insights that guide business strategy
Digital Marketing Specialist : Run campaigns, grow online audiences, and optimise performance across digital platforms>
Entrepreneur and business owner: Launch and grow your own business with the marketing skills and entrepreneurial mindset HCU builds in you.
Course Outline
SEMESTER 1
HCC Seminar
Old Testament Survey
Introduction to World History
Communication Skills
Computer Literacy
General Mathematics
French I
SEMESTER 2
New Testament Survey
Applied Exercise Science & Nutrition
Community Development
Literature in English
Computer Applications in Business
French II
Introduction to Probability & Statistics
SEMESTER 1
Logic and Critical Thinking
Entrepreneurship I
Quantitative Methods
Financial Accounting I
Principles of Marketing
Microeconomics
SEMESTER 2
Ghanaian Culture and Family
Entrepreneurship II
Principles of Management
Macroeconomics
Principles of Information Systems
Financial Accounting II
Human Resource Management
SEMESTER 1
Leadership Summit
Business Analytics
Operations and Supply Chain Management
Retail Management
Business Finance
Business Law
Marketing Research
SEMESTER 2
Research Methods
Project Management
Services Marketing
Sales Management
Consumer Behaviour
International Marketing
SEMESTER 1
Ethics
Research Project I
Business Internship*
Digital Marketing
Brands Management
Strategic Marketing Management
SEMESTER 2
Research Project II
Business Strategy and Policy
Relationship Marketing
Integrated Marketing Communications in the Digital Age
E-Business
Photo Gallery
Explore our Bachelor of Business Administration in Marketing program through our photo gallery showcasing our students and activities.
