Bachelor of Arts in Communication Studies

Overview

The Bachelor of Arts in Communication Studies is a dynamic and interdisciplinary programme designed to equip students with the knowledge and skills needed for effective communication across diverse platforms and contexts. The programme covers a wide range of subjects, including journalism, public relations, digital media, advertising, organizational communication, and media production.

Learning Outcomes, and Top Career Opportunites for
Bachelor of Arts in Communication Studies

Learning Outcomes:

Students will engage in theoretical and practical coursework, gaining a deep understanding of communication theories, strategies, and ethics while developing hands-on skills in writing, content creation, public speaking, and multimedia production. Through internships, workshops, and collaborative projects, students are prepared for successful careers in media, corporate communication, public relations, broadcasting, digital marketing, and other communication-related fields.

This programme emphasises critical thinking, creativity, and professional ethics, ensuring that graduates are not only proficient communicators but also responsible and innovative professionals capable of navigating and shaping the rapidly evolving communication landscape.

Upon successful completion of the course requirements, students will have working understanding and practice of how to:

Course Outline

Year 1

SEMESTER 1
Heritage Seminar
Introduction to Exercise Science and Nutrition
Computer Literacy and Library Skills
Communication Skills
Introduction to the Old Testament
Basic French
Media, Culture and Society
Basic Principles in Visual Communication

SEMESTER 2
Introduction to the New Testament
Applied Exercise Science and Nutrition
Community Development
Introduction to World History
Literature in English
Computer Applications in Communication Studies
Functional French
Phonetics and Phonology for Communicators

Year 2

SEMESTER 1
Fundamentals of Entrepreneurship
Logic and Critical Thinking
Media Management
Mass Communication Theories
Introduction to New Media
Introduction to Social Psychology

SEMESTER 2
Ghanaian Family Systems
Entrepreneurship Strategy
Introduction to Political Science
Introduction to Broadcast Journalism
Introduction to Public Relations and Advertising
Introduction to Development Communication

Year 3

SEMESTER 1
Leadership Summit
Online and Digital Media
History of Media in Ghana
Crisis Communication Management
Presentation Skills for Communicators

SEMESTER 2
Communication Research Methods
Media and Development
Political Communication
Integrated Marketing Communication
Radio and Television Production

Year 4

SEMESTER 1
Communication Research Project I
Media Law and Ethics
Internship
Branding and Brand Management
Media Monitoring and Evaluation
Development, Communication, Science, Health and Gender

SEMESTER 2
Communication Research Project II
Strategic, Communication, Planning and Campaign
Editing and News Presentation
Development Communication Campaign
Artificial Intelligence for Communicators